CX Principles – CX Enabler Cards

2025 / Xperience Consulting / Initial ChallengeMany organizations struggle to define what good customer experience (CX) actually means—and how to Continue reading →

CX System & Customers B2B Taxonomy

2023 / Rockwell Automation / Initial Challenge:There were over 20 different persona templates in use, leading to duplicated efforts, findability Continue reading →

Internal Research Recruitment Tool

2023 / Rockwell Automation / Initial Challenge:Customers began to express dissatisfaction, feeling overwhelmed by frequent requests for feedback and research Continue reading →

Opportunities Alignment & Customer Journey Framework

2022 / Rockwell Automation / Initial Challenge:There was a significant disconnect between the customer pain points identified by the CX Continue reading →

Changing E-commerce Payment Habits

2021 / Innovatika / Initial Challenge:This project focused on improving the online payment experience by understanding and addressing behavioral barriers Continue reading →

Smart Parking

2020 / Innovatika / Initial Challenge:This project launched a six-month innovation lab program aimed at helping strategic partners adopt customer-centric Continue reading →

Subscription payments – made easy 

2020 / Innovatika / Initial Challenge: The Method: We initiated the process with comprehensive desk research, delving into various types Continue reading →

Client-centric credit card communication

2017 / Innovatika / Initial Challenge: A major financial client aimed to: The communication around credit card offerings lacked clarity Continue reading →